Who is Tupper?

Since its founding, Earl Tupper created the Tupperware Company in order to “change the lives of American citizens and dispel the discontentment of a wasteful consumer society.” His goal was to envision the proper use of polyethylene, transforming plastic technology and revolutionizing food storage at the time. Earl had a deep belief in bringing social change with his inventions, impacting the future, and visualizing how it would become. With the major help of Brownie Wise, her marketing idea of Tupperware Parties let the brand become a household name throughout the country and across the world!

Our Brand History

In the past, Tupperware was known for reaching out to the community, however, women and families were known as the core factor of the brand. Women were given the opportunity to expand into the business field, while also having family a part of it too. Dedicated to reducing food waste, Tupperware’s iconic containers spread out around the world in every family home. The revolutionary idea of plastic containers keeping those leftovers fresh took the world by storm. It continues to provide the same products, however lost its edge. Although they expanded to become a greener brand, they haven’t gained back that same recognition.

The New Tupper

Our New Logo

By combining the letter “T” and the symbol of an arrow, we form our new Tupper logo. Still shaped within a boxed form to represent our intentions of storage keeping, but we push ourselves to explore innovative ideas to further provide comfort in spaces and experiences. With Tupper as the parent, we created sections within our brand to reach out in each space.

TUPPERWARE

Tupperware focuses on the kitchen, baking, dining area, sticking with our original brand.

RED...

Symbolizing strength and safety within each part of your
space, ensuring you feel comfortable and safe.

BLUE...

Symbolizing stability and trust, building a connection
between spaces and people to bring harmony and serenity.

GREEN...

Symbolizing reflection and renewal, connecting to the brand’s
new image growing from securing the kitchen in one’s life
ranging from physical to emotional.

YELLOW...

Symbolizing warmth and joy within spaces through special connections
and memories made within the space.

What We Offer

Moving from the kitchen to expanded storage and beyond, Tupper brings forward new and innovative ideas for our brand. Ranging from expanded storage solutions to clutter management programs to community support, we strive to provide comfort and dependability in any form.

Control: Retaking control of space or person by conquering clutter.
Comfort: Gaining a sense of comfort with space or person, finding ease of mind to feel tranquil.
Reflection: Understanding the concept of person and organization, whether physical or memorable.

PRODUCTS

Tupper Storage

A wide array of storage products and systems suitable for any area of space and living, providing personalized solutions to tackle clutter first-hand.

Description: Tupper offers a variety of storage solutions such as stackable bins, customizable modular boxes, adjustable shelving, heavy-duty racks, display cases, multi-drawer units, cabinets, durable cases, mobile carts, and versatile organizers. Our products are tailored for use in personal, office, outdoor, kitchen, bathroom, and living spaces. We also provide furniture that even integrates storage to help maximize space!

Mission Focus: Tupper storage reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living. By offering a variety of organization products to help people not only protect their belongings, but also maximize their space to be comfortable.

Similarities: The Container Store, Yamazaki Home, Open Spaces

Differentiators: Unlike brands such as Yamazaki Home and Open Spaces, Tupper offers a wide range
of products for many areas of space and living. While they are limited to areas of home and just basic storage items, we go beyond that, providing outdoor and systems planning for custom storage needs. We also offer a hybrid of furniture + storage to ensure space-saving solutions that help make the most of your space.

Tupper Memento Box

Special boxes that are used to store precious items that hold memories of any life event, loved one, milestone, family history, or just to store items of important value.

Description: Tupper offers a memento box, which allows individuals and families to store special items, helping to preserve the memories associated with it. These boxes can be personalized to any preference, ranging from material type, sizing, and much more! Each box is unique based on the person and the memories being stored. Boxes are even pre-made for certain events such as weddings, birthdays, graduations, travels, and even dedicated to a loved one.

Mission Focus: Tupper Memento Boxes reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by preserving memories in a special place that holds meaningful traits, bringing comfort.

Similarities: Simply Spaced Boxes, Willow Tree Keepsake boxes

Differentiators: Unlike Simply Spaced and Willow Tree, our memento boxes are more flexible in personalization for any event/memory. We offer a wide assortment of boxes that are both pre-made and customizable, allowing individuals to hold a special connection with their memento boxes for any event or occasion.

Tupper Memento Journal

A small personal journal used to record memories for any moment in life, helping to preserve memories in written and digital form.

Description: Tupper Memento Journal is a keepsake journal used to record experiences or memories. These can be from trips, journeys, adventures, milestones, events, vacations, or basically anything worth noting down. This is an alternative to keeping physical items, but preserving the moment or memory.

Mission Focus: Tupper Journal reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by securing keepsakes that would preserve memories in an organized manner and be shared with loved ones, bonding over the experience it brings within.

Similarities: Letterfolk Passport, The Happiness Project

Differentiators: While Letterfolk Passport and The Happiness Project Journal provide great methods for keepsake journaling, Tupper provides both physical and digital recording for keepsakes. By combining photos and videos, users can create a digital book that stores memories for an enjoyable experience. Books can also be printed as well still allowing access to videos via QR codes.

TupperPlan

An app used to keep track of tasks and plans, organizing one’s personal life to plan accordingly.

Description: TupperPlan is an app used to keep track of daily tasks to help keep life organized and running smoothly. The app can keep track of deadlines that are quickly approaching, daily tasks that need tracking, scheduling, and even taking quick notes to remember for later. The app provides a planner, notepad, and to-do lists personalized to get what you need done.

Mission Focus: TupperPlan app reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, aiding in one’s personal life to completing tasks and objectives for themselves, helping many individuals take back control.

Similarities: Evernote, Cozi, Google Tasks

Differentiators: Unlike other organization apps, TupperPlan provides all-in-one resources from to-do lists to planners. Rather than having multiple apps for different planning and note-taking, Tupper Tool has all you need in one app, making it flexible and easy to navigate. Tupper Tool even provides a family organizer, which can be accessed and shared with the whole family. It can also be personalized to focus on home, work, school, and even group settings to ensure each part of life is kept organized and planned!

EXPERIENCES

EX1

Tupper Disaster Aid

Program called Storing Hope where Tupper aids areas hit by disasters by providing supplies, shelter, and storage space.

Description: Storing Hope strives to provide aid to people in areas hit by disasters. By using Tupper products to pack and store supplies/kits (ranging from food, medical, hygiene, tools, etc.) to deliver out to those in need. This allows those in crisis to obtain basic necessities and also provides temporary shelter with storage units while areas are being rebuilt. We also provide storage containers helping to store items that are on hand or saved from the natural disaster.

Mission Focus: Storing Hope reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living in hopes of slowly restoring lives by supporting them in giving basic necessities and shelter to ensure safety.

Similarities: The Home Depot Foundation, WillScot Aid, Lowe’s Relief Buckets

Differentiators: Unlike others, Storing Aid provides a combination of shelter and resource aid. But we also partner with many storage brands to maximize in providing support towards those in crisis. We offer supplies and
resource kits containing basic necessities and hygiene items, along with a storage container to help store items that individuals/families may have.

Connections: They can also partner with self-storage brands to provide temporary places to stay and store belongings in storage units.

EX3

Tupper Time Vault

Program where people can create time capsules, using Tupper products, and store them for future generations to open and remember a certain event or piece of family history.

Description: TupperVault allows individuals
to store mementos for future generations to witness. By storing these within the TupperVault, individuals and families save a snapshot of their lives within a small box/container. This helps not only to preserve memories and items, but it also creates a piece of history, reflecting how life was spent. Sharing a connection with the past and present/future with written reflections or physical items remembering a certain time.

Mission Focus: Tupper Time Vault reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by storing meaningful items, helping to share experiences and moments, and preserving those memories.

Similarities: Heritage Time capsule, Amazon

Differentiators: Tupper Time Vault not only provides the capsule itself, but also a space to store them. If individuals don’t want to store away the capsule themselves, thinking they will forget where it is, TupperVault is an option. The Vault has a small fee to keep things stored, depending on how long it will stay. Individuals can set a date for removal, and once the date approaches, Tupper will send out a scheduled reminder to have it taken out.

EX2

Tupper Charity Donation

Program aimed to gather unwanted items from individuals and donate to charity or groups of their choosing, helping to give back and declutter their
own space.

Description: Tupper Charity Donation helps to gather any unwanted items from people cleaning out their space. This not only helps to free spaces from clutter, but also allows individuals to give back to the community by donating to local groups or known charities. Tupper can offer pop-up stations where items can be dropped off, which then move towards either a selected charity or random.

Mission Focus: Tupper Charity Donation reinforces our mission by going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living in freeing spaces of unwanted clutter while also giving back to those in need, ensuring they have comfort and support from those at Tupper.

Similarities: Goodwill, Salvation Army, Habitat for Humanity ReStore

Differentiators: Tupper Donations accepts all ranges of products from clothing, shoes, household items, small items and much more almost similar to GoodWill. However instead of reselling them in our own stores, we reach out to the community and provide the donations to those who might need it such as homeless shelters or local organizations.

Connections: This extends to Tupper pop-up stations for donations. Allowing for more reach and interactions with the community to donate.

EVENTS

Tupper Conventions

An event showcasing how others use Tupper products in their own way, allowing for both the promotion of products and connection within the community. The modern-day Tupper Party!

Description: Tupper Conventions are known as renovation events, allowing others to showcase Tupper products and how they use them. Not only does this promote their products, but it also shares ideas and layouts for organization, which can be in-person and online. This can also be a part of a storage or design expo event, allowing for networking with other businesses for potential future collaborations/ opportunities.

Mission Focus: Tupper Conventions help
reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by engaging with the community to gain personalized, extended solutions on managing organized living which is shared with others.

Similarities: National Hardware Show, Local Home Shows, High Point Market

Differentiators: Tupper Conventions provides a range of product visibility for potential collaborations, along with showcases of new Tupper products and/or services. These conventions become the modern-day Tupper party towards sparking new collaborations and focusing on the promotion of products to expand.

Tupper Collector's Hall

An event similar to a trade meet where people showcase items to either trade/exchange and connect with each other on similar interests.

Description: Tupper Collector’s Hall is an event that allows people with any type of interests and hobbies to share their items in hopes of trading, selling, or even networking their collections out to the public. People can explore many vendors to find collectibles, items, and also potential collaborations in their favorite interests. Tupper also helps to provide adequate storage solutions and products, helping collectors get both proper storage and display for specific collectible needs.

Mission Focus: Tupper Conventions reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by creating a community where interests are shared in hopes of lessening clutter and representing yourself as a person.

Similarities: Collector’s Expo, Collect-a-thon

Differentiators: While Collector’s Expo and Collect-a-thon focus more on card and pop culture trading, Tupper Collector’s Hall expands into more categories for trading and selling. Within the event will be different sections to trade and swap items such as recipes, antiques, sports, books, art, and much more! We still kept a section for cards and pop culture, but by expanding our reach to different categories, we are able to touch on many types of hobbies and interests that may resonate with others within the event.

Tupper Clutter Awareness

An annual event promoting Clutter Awareness Week to reach more people in understanding how important it is to maintain a well-organized space.

Description: The Tupper Clutter Awareness event
focuses on bringing awareness and encouraging others to consider their clutter seriously. It tackles
healing both physical and mental clutter that could be affected by one’s space. The event offers guidance on what clutter means to an individual and the importance of maintaining a well-organized space. There are daily challenges issued for individuals to get a start in tackling clutter at their own pace.

Mission Focus: Tupper Clutter Awareness reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, allowing individuals to push themselves in starting to create a comfortable space to live in and spread awareness to gain control over it.

Similarities: Declutterthon (CLA), Clutter Fairy Weekly, Clutteraware

Differentiators: Tupper Clutter Event can be a connecting point for other clutter-based programs and services in order to reach out and encourage others. This can be both an online and in-person social hub for the event! While it also provides advice and guidance, it becomes more of a gathering area for other groups to grow within the clutter community and share plans, discussions, create collaborations, and much more!

Connections: They can also partner with the Tupper Clutter Program to extend help and provide support to the event.

Tupper Maker Space

An event encouraging people to craft special moments of memories or loved ones to store them in creative, fun ways.

Description: Tupper Maker Station is a monthly event, allowing people to create crafts based on special memories in creative ways. Participants can create many things, ranging from scrapbooks, bookmarks, embroidery, keychains, picture frames, or anything they want! This helps to bond and connect with loved ones while also reminiscing on memories made while crafting. These crafts become keepsakes themselves to hold on to with the help of some Tupper display products!

Mission Focus: Tupper Maker Station reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, creating keepsakes that help to contain and preserve memories for extended amounts of time, ensuring comfort and connection with their items.

Similarities: Papercraft Materials, The Rustic Brush

Differentiators: Unlike Papercraft and Rustic Brush, the Tupper Maker Station allows people to create DIY crafts using personal items brought in to make these crafts special. We also provide them with many types of projects as well as the necessary materials needed for creating. We offer recommendations and guidance to get started on crafting mementos/keepsakes that would best fit the item.

ENVIRONMENTS

ENV1

TupperSpace

Large stores that are located all around showcase Tupper products, and also where events and workshops are hosted at.

Description: TupperSpace is a large store that showcases its products being used in an environment and the services that are offered. Within the store are sections designed for areas of different spaces (office, living, kitchen, bedroom, etc.) showing displays of how Tupper products can be used.

Mission Focus: Tupper Space reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by showcasing their products, which can inspire personalized solutions to the individual’s liking, helping to create spaces for maximum living and control.

Similarities: IKEA, HomeGoods, WayFair

Differentiators: TupperSpace, although would be similar to IKEA, since it emphasizes on showcasing storage products and being interactive with customers. Along with hosting in-person workshops or small community gatherings within their empty warehouse spaces. These gatherings could also host collaboration programs and events that connect back to the Tupper programs and workshops.

Connections: This can also provide space and host events and program meetings within any TuppeSpace stores.

ENV2

Tupper Pop-up Stations

Mini pop-up stations for donation drop-offs located near Tupper shops or shopping centers encouraging people to donate for a good cause.

Description: Tupper Pop-ups connect with the program of charity donations. These stations are located around high-traffic areas such as shopping centers, malls, grocery stores, etc., to gain visibility. This process is as simple as drop and go, making it quick and easy to donate items towards charities.

Mission Focus: Tupper Pop-ups reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, allowing the freedom of letting go of unwanted clutter, which in turn gives back to charities in need, whenever and wherever, making it flexible and easy.

Similarities: Goodwill, Salvation Army, Habitat for Humanity ReStore

Differentiators: These pop-up stations offer more flexibility and chances to interact with these donation areas. Not only will there be pop-ups, but also all-around donation boxes nearby TupperSpace and other large areas (supermarkets, community hubs, parks, etc.) for quick drop-offs without interaction. Donation boxes will be checked weekly or monthly, depending on the number of items donated within the boxes.

Connections: This relates to Tupper charity donations, where people can drop off their items with or without any type of interaction.

EDUCATIONAL

EDU1

Tupper Workshops

Workshops offering advice and lessons on tackling clutter in spaces, helping those who want to get started and need assistance in organizing.

Description: Tupper can host workshops providing advice, tips, and solutions towards effectively organizing and cleaning up spaces. These can be held either in-person or online, but still provide lessons to help on getting started, ranging from videos, plans, guides, and more. Ranging from general to expert plans, Tupper provides a variety of help for those who are looking to stay long-term in workshops or just need that push to start tackling organization.

Mission Focus: Tupper Workshops reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, where they can follow personalized lessons
to ensure a well-organized space free of clutter along with stress.

Similarities: Take Your House Back, Clutter Keeper

Differentiators: Tupper creates workshops personalized to the individual. We first want to understand their space before tackling it to ensure they effectively retain the information and execute it. We also provide affordable plans for expert help, but keep general lessons and plans free for others to use and learn about.

EDU2

Tupper Clutter Program

Program where individuals are provided assistance and guidance in letting go of clutter/minimizing hoarding problems that may hold emotional value.

Description: Tupper Clutter Program helps individuals understand their clutter and what it means to them. Items can hold emotional or physical value to certain people, so this program is set to help those who have trouble letting go or collecting. This focuses more on the emotional and psychological side rather than workshops, which approach more tactically in handling clutter.

Mission Focus: Tupper Clutter Program reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, helping people to have control over their clutter to get a sense of tranquility in their spaces, gaining reflection and understanding.

Similarities: Clutterers Anonymous, Decluttering Club, Buried in Treasures

Differentiators: Our program differs from others because we dive deeper, helping those who have a hard time letting go or collecting items continuously in an emotional aspect. By understanding the individual, we provide needed support to help them move forward and make a change within their spaces. We offer one-on-one consultations in the beginning, which grow to group discussions. This helps to connect with others, which encourages growth and comfort while also learning.

Connections: This can also connect with Tupper Workshops. Providing attention to those who might be more concerned and have trouble with their clutter and stay for a longer term.

SERVICES

Tupper Crew

An organization crew that helps to move, organize, clean out, and plan spaces for those seeking professional help.

Description: Tupper Crew is a service used to help individuals/families get professional help on organizing, storing, and de-cluttering items. These professionals can offer advice and plans in order to maintain clean spaces. Items can also be considered for donation if needed or towards disposal instead.

Mission Focus: Tupper Crew reinforces our mission by going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living with the help of professionals specialized in organization, giving people personalized advice to handle and gain control of their space.

Similarities: TaskRabbit, NeatMethod, Horderly

Differentiators: Unlike the other organization services, TupperCrew works in many areas, including outside the home. Whether it be office or outdoors, TupperCrew can access the space to provide professional help that’s needed. The process includes both in-person and virtual consultations to get a better understanding of problems to tackle, items to dispose of or donate, measurements, and general planning to create a well-organized space.

Tupper Collection Appraisal

Service that helps collectors gain an understanding of the value of their collectables, determining if they are worth keeping or selling.

Description: Tupper Appraisal Service helps collectors determine the worth of their collectables. This allows collectors to choose whether to let go of the item or keep it. Appraising is done by professionals who provide knowledgeable guidance and estimate the value of items, leading the collectors themselves to make the final choice. The service helps collectors free up their space and also helps those who might be curious about knowing if their items are worth anything. Whether it might be anything special, memorable/historical, or fortune-wise.

Mission Focus: Tupper Appraisal reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by helping collectors understand their items to help them free up space or to find a deeper meaning/connection with their collectables.

Similarities: ValueMyStuff

Differentiators: Unlike other appraisal brands, Tupper Appraisal works both in-person and online. Collectors can work to schedule an appointment with a certified appraiser to work with them, depending on the time, the collection, and payment. Collectors can gain a free appraisal online, but schedule a physical one for more accurate readings and details.

Tupper Handmakers

Service that takes items of special meaning and crafts them into memorable keepsakes to preserve memories and display them.

Description: Tupper Handmakers provides craft services, taking memorable items and creating notable keepsakes to preserve for life. Individuals can bring in items to transform them into blankets, quilts, stuffed animals, pillows, bags, ornaments, and so much more! Display boxes are also provided to preserve each keepsake. This is a way to help transform a memory into an item to commemorate it in a creative way.

Mission Focus: Tupper Handmakers reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living, creating items that give people the chance to transform meaningful items into something new and fresh to reflect on experience and memory.

Similarities: The Fabrics of Life, The Patchwork Bear, Quilt Keepsake

Differentiators: Unlike other fabric-to-keepake brands, Tupper Handmakers expands on creating keepsakes to not just fabrics, but also digital. When items are transformed to be kept as mementos, Tupper will provide display cases and shelves so individuals can proudly display their special items!

Connections: This also relates to the Tupper Maker Station, where the service holds monthly events allowing others to create their own projects for mementos.

CO-COLLABORATIONS

Tupper x PODS

Collaboration with PODS to extend storage uses in a variety of ways to extend to the community.

Description: Tupper collaborates with PODS
to expand on the idea of storage. This can lead to many opportunities for both, such as providing extra space for storing items if undecided to discard or donate. They can also become temporary spaces/bases of living to help those during a crisis and even become pop-ups for workshops, studios, training, and much more with Tupper.

Mission Focus: Tupper x PODS reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by providing more opportunities in organized living with extra storage space to stay secure and protected with personal or important belongings.

Similarities: Extra Space Storage, StorageMart

Differentiators: Collaborations with self-storage spaces can maximize storage opportunities for both sides. Tupper gains extra storage solutions for both customers and ourselves to create temporary spaces for workshops, pop-ups, and even events to take place. While PODS gains a partnership with Tupper, along with extending on-brand awareness towards more people, events/programs, and brands, gaining overall visibility.

Connections: Relates to pop-up stations for donations by having their containers be a workspace. Also connects with Disaster Aid Relief to help provide temporary shelter aid.

Tupper x Antique Roadshow

Collaboration with Antique Roadshow, where the Tupper Appraisal service works with the show in showcasing antiques and valuable items while also sharing stories behind each item.

Description: Tupper collaborates with Antique Roadshow, gathering collectors and people from all around to share their items and stories on the show. This collaboration brings together people and items in understanding their collections, finding out what they mean, along with their worth. While there are appraisals, Tupper also promotes its products and services to collectors who are interested in getting their own items appraised if desired.

Mission Focus: Tupper x Antique Roadshow reinforces our mission of going beyond functional organization by crafting balanced, meaningful spaces that reflect who you are and bring comfort and control in daily living by establishing a stronger connection towards collectors and their items, understanding what’s their worth and meaning.

Similarities: Pawn Stars, Fake or Fortune

Differentiators: Collaboration with Antique Roadshow allows collectors the chance to showcase their collections to share its history, story, and journey. We dive deeper into the history behind collections and build a bond with collectors to understand what their collection means to them. With this partnership, Tupper is able to extend its reach to a larger audience and even future collaborations with other antique shows or services!

Connections: Relates to Tupper Appraisal Service by working together with the show to host appraisals and establish a partnership for future collaborations.